We are a small bait manufacturer from Germany, located near Stuttgart and produce high quality baits for the big predators of the seas. We make everything by hand. 100% made in Germany. Every bait we develop and manufacture is tested by several test anglers WORLDWIDE before it goes on sale. This priceless feedback enables us to offer baits that really work. What began in 2016 for personal use has developed into the 7024BBlures brand in 2019.

Fishermen around the world appreciate the quality of our bait, which led us to open our own online shop in 2020.

The production of non-absorbent resin and the multiple epoxy sealing make our baits extremely durable and resistant. Wired through stainless steel axles are a must for us. Partially UV-active colors make our baits, in addition to our self-plotted decorative films, even more attractive.